Equipping Children to Challenge Unhealthy Social Media Messages in RSE
The name Andrew Tate has recently become a cause for concern among professionals working with children and young people. His growing influence highlights a troubling trend where self-promoting social media figures expose boys and young men to seemingly harmless content, which gradually escalates to extreme misogynistic views. This has led to reports of boys repeating derogatory language and exhibiting unhealthy behaviours at school and home, influenced by such content.
Promoting Digital Literacy and Online SafetyIt is essential to understand why figures like Tate resonate with boys and young men and to equip them with the skills needed to critically assess online content. Educators and parents must help young people recognise manipulation tactics, understand how algorithms amplify certain messages, and take control of their online behaviour.
Children should be taught not only about harmful online contact but also about harmful content. This includes learning to question the credibility of information, understanding who created it and why, and considering its potential impact on others. By fostering critical thinking, we can help children identify misleading content and recognise the social media mechanisms that distort perceptions of truth.

Discussions about harmful online interactions should also encourage children to reflect on how trust is built online, question the authenticity of connections with strangers, and understand their own boundaries. Boys and girls alike need safe spaces to explore their emotions, express concerns, and develop strategies for navigating uncomfortable or unsafe situations.
Building Respectful Relationships Through EducationRelationships and sex education (RSE) plays a vital role in teaching children about healthy, respectful relationships. This begins with fostering a positive sense of identity and belonging, helping young people feel good about themselves, and introducing them to positive role models. From there, they can learn to respect others' differences, recognise bullying in all its forms, and act as active bystanders when they witness harmful behaviour.
By addressing harmful stereotypes and reframing ideas of masculinity, RSE can support boys and young men in forming healthy relationships while promoting good mental health. These lessons equip young people with the tools needed to identify harmful attitudes online and understand the long-term benefits of empathy, respect, and pro-social behaviour.
A Whole-School ApproachTo effectively tackle these issues, schools must adopt a whole-organisation approach that fosters a culture of respect and inclusivity. Staff should receive regular training on identifying harmful attitudes, challenging negative behaviours, and serving as positive role models for students. Schools can also provide examples of fulfilling lives built on mutual respect rather than toxic representations of success.
Figures like Andrew Tate often appeal to boys because they present an image of wealth and power. However, it is crucial for educators and parents to critically analyse the messages these influencers promote. By offering alternative examples of success based on authenticity, self-respect, and respect for others, we can guide young people toward healthier perspectives.
The rise of influencers like Andrew Tate underscores the importance of proactive education around digital literacy, respectful relationships, and critical thinking. By working together—parents, educators, and communities—we can help young people navigate the challenges of the online world while fostering values that lead to healthier relationships and better mental well-being.